Why Live-Streaming Advertising is Winning the Attention War

Higher Attention Than Facebook and TV Combined

In today’s fragmented media landscape, capturing and maintaining consumer attention is more challenging than ever. Traditional platforms like TV and social media, while still relevant, are no longer delivering the same impact they once did. Enter live streaming - a dynamic and rapidly growing medium that outperforms Facebook and TV in two critical areas: attention and engagement.

Attention: The Live Streaming Advantage

According to a study by Ani View, ads on live-streaming platforms achieve a 94% higher completion rate compared to Facebook’s 2-second standard. This leads to greater message retention and overall brand impact. Why? Because live-streaming ads keep viewers engaged for longer periods, ensuring that your message isn’t just seen - it’s remembered.

On Facebook, ads are often skipped or only partially viewed. The platform counts a “view” after just two seconds of visibility, even if the ad wasn’t fully watched. In contrast, live streaming solutions like Cavea guarantee 100% time in view. Ads remain on the screen for their full duration, ensuring that brands capture their audience’s full attention during pivotal moments, such as when viewers are deeply engrossed in a live broadcast.

Live-streaming ads aren’t just present—they’re actively watched, offering a level of attention that Facebook simply cannot compete with.

Engagement: Beating TV at Its Own Game

While TV has been a dominant advertising medium, it’s losing its edge when it comes to engagement. Viewers often treat TV ads as background noise or skip them entirely. Engagement is passive, with limited opportunity for interaction.

Live streaming flips this script. With solutions like Cavea, brands can leverage real-time interaction during live broadcasts. Viewers can chat, react, and engage with the content and your brand immediately. This creates a two-way conversation that TV simply can’t match.

In a Twitch campaign for a popular gaming brand, ads delivered during live streams resulted in a 50% higher brand recall and a 30% increase in purchase consideration compared to TV ads (Source: Twitch Case Study).

Live streaming transforms passive viewers into active participants, driving stronger connections and better results for your brand.

Switch to Live-Streaming Advertising

As digital advertising evolves, live streaming has become a must-have platform for brands seeking to capture attention and drive engagement. Here’s why you should consider adding live-streaming ads to your marketing mix:

1. 100% In-View Ads: With Cavea, your ads are guaranteed to stay on-screen for the full duration, ensuring your message is seen - not scrolled past.
2. Active, Engaged Audiences: Real-time interactivity creates a more meaningful connection between your brand and its audience.
3. Superior ROI: Higher attention and engagement translate into better brand recall, increased purchase consideration, and ultimately, more conversions.

While Facebook and TV still have their place, live streaming offers a unique combination of attention and engagement that traditional platforms can’t replicate. It’s time to rethink your strategy and start leveraging the power of live-streaming ads.

Ready to Win the Attention War?

Your audience is ready and waiting. Start using live-streaming advertising today and tap into its unmatched ability to capture attention and foster engagement. Whether you’re aiming to boost brand awareness or drive conversions, live streaming advertising can help you achieve your goals - and Cavea is here to make it happen.